A metaverse typically refers to a shared, persistent, and immersive virtual space encompassing many different virtual worlds and allowing users to interact with each other and digital objects seamlessly.
Google has made various investments in virtual and augmented reality technologies, which suggests a potential interest in this area. For example, Google has developed the Google Cardboard and Daydream virtual reality platforms and has invested in Magic Leap, a company that develops AR/VR headsets. Google has also created a VR tool called Tilt Brush, which allows artists to create 3D paintings in virtual space.
Furthermore, Google’s efforts in machine learning and artificial intelligence could potentially enable the creation of more advanced virtual environments. For instance, Google’s “Google Duplex” system can conduct natural conversations with humans, suggesting a future where virtual characters or chatbots could interact with users in a more human-like manner.
While it is unclear what Google’s specific vision for a metaverse may be, they may explore the potential for a shared virtual environment that seamlessly integrates with real-world experiences and allows for social interactions, artistic expression, and immersive entertainment.
The digital elephant in the room
The metaverse concept presents several ethical issues that need to be addressed as technology develops and becomes more mainstream. Privacy concerns are, as usual, number one. As with any tech that involves the collection and storage of personal data, the metaverse will be no exception. Like the social platforms currently available, a user will be required to provide information to access the virtual environment, and their action will be tracked and analyzed for marketing purposes.
Existing social issues might be exacerbated in the metaverse. Online harassment and/or discrimination could be taken to a new disturbing level of interaction in a virtual environment. It could provide a platform for anonymous interactions and enable the creation of virtual environments that exclude or marginalize certain groups.
The great escape
The immersive nature of the metaverse, coupled with the advanced technology used to access it, may create a potentially addictive experience for users. The visual and auditory stimulation within the metaverse can form strong mental and emotional connections, leading to the release of dopamine in the brain and potentially reinforcing addictive behaviors, particularly among vulnerable individuals who may use the virtual environment to escape real-world problems.
The subject of creators also raises questions about ownership and intellectual property issues; users can naturally create and trade virtual objects and environments within the platform. For example, we saw these transactions early on in the Second Life environment. Ensuring that creators are appropriately compensated for their work and that intellectual property rights are respected will be a crucial challenge in order to combat fraud.
Overall, developing and deploying the metaverse will require careful consideration of these and other ethical issues to ensure that the technology is used responsibly.
